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Marketing decision making : analytic framework and cases / William F. O'Dell, Andrew C. Ruppel, Robert H. Trent.
Material type:
TextPublication details: Cincinnati : South-Western Pub. Co., 1979Edition: 2nd edDescription: vi, 362 p. : ill. ; 24 cmISBN: - 053819510X
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Main Campus Library | University of Eastern Africa, Baraton | HF 5415.125 .O3 1979 (Browse shelf(Opens below)) | Available | 21267 |
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| HF 5415.123 .C58 2004 Integrated advertising, promotion & marketing communications / | HF 5415.123 .F55 2005 Marketing communications : | HF 5415.125 .L54 1997 Marketing engineering : | HF 5415.125 .O3 1979 Marketing decision making : | HF 5415.126 .L37 2005 Entrepreneur magazine's ultimate guide to direct marketing : | HF 5415.126 .S757 2008 Successful direct marketing methods : | HF 5415.1265 .B765 2006 How to use the internet to advertise, promote, and market your business or web site with little money of no money |
Includes bibliographies and index.
Open access.
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