Marketing plans : how to prepare them, how to use them / Malcom H. . MacDonald.
Material type:
TextSeries: Institute of marketingPublication details: London : Heinemann, 1984Description: viii, 216 p. : ill. ; 24 cmSubject(s):
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Main Campus Library | University of Eastern Africa, Baraton | HF 5415.13 .M33 1984 (Browse shelf(Opens below)) | Available | 21285 |
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| HF 5415.13 .K44 1989 Global marketing management / | HF 5415.13 .K636 2001 A framework for marketing management / | HF 5415.13 .L385 1983 Marketing management : | HF 5415.13 .M33 1984 Marketing plans : | HF 5415.13 .N64 1995 The instant marketing plan : | HF 5415.13 .P387 1995 Marketing management : | HF 5415.13 .P47 1992 Perspectives on marketing management / |
Includes index.
Open access.
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