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Consumer behaviour : implications for marketing strategy / Del I. Hawkins; Roger J. Best and Kenneth A. Coney.
Material type:
TextPublication details: Homewood, : Illinois, 1989Description: xviii, 796 p. : plates ; 24 cmISBN: - 0256063311
| Item type | Current library | Home library | Call number | Status | Barcode | |
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Main Campus Library | University of Eastern Africa, Baraton | HF 5415.33 .U6 H38 1989 (Browse shelf(Opens below)) | Available | 21302 |
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| HF 5415.3 .Z28 1983 Consumer behavior : | HF 5415.32 .H69 2001 Consumer behavior / | HF 5415.32 .M33 2002 Cases in consumer behavior / | HF 5415.33 .U6 H38 1989 Consumer behaviour : | HF 5415.5 .B87 2009 Customer relationship management : | HF 5415.5 .J69 1999 Smart things to know about customers / | HF 5415.7 .B66 1978 Logistical management : |
Includes index.
Open access.
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