The new science of marketing : state-of-the-art tools for anticipating and tracking the market forces that will shape your company's future / Vithala R. Rao and Joel H. Steckel.

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Material type: Text

TextPublication details: Chicago : Irwin, 1995.Description: xi, 350 p. : ill. ; 23 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Books	Main Campus Library	University of Eastern Africa, Baraton	HF 5415 .R36 1995 (Browse shelf(Opens below))	Available	21344

Includes bibliographical references and index.

Open access.

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