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The fundamentals and practice of marketing / John Wilmshurst.
Material type:
TextSeries: Institute of marketingPublication details: London : Heinemann, 1984Edition: 2nd edDescription: vii, 239 p. : ill. ; 24 cmISBN: - 0434923311
| Item type | Current library | Home library | Shelving location | Call number | Copy number | Status | Barcode | |
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF 5415 .W5476 1985 (Browse shelf(Opens below)) | 1 | Available | 21348 | |
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Books
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF 5415 .W5476 1985 (Browse shelf(Opens below)) | 2 | Available | 21349 |
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| HF5415.P6584 2009 Foundations of marketing / | HF5415.P6584 2009 Foundations of marketing / | HF5415.S326 2009 Rethinking marketing : the entrepreneurial imperative / | HF 5415 .W5476 1985 The fundamentals and practice of marketing / | HF 5415 .W5476 1985 The fundamentals and practice of marketing / | HF 5415 .W5476 1995 The fundamentals and practice of marketing / | HF 5415 .W5476 1995 The fundamentals and practice of marketing / |
Includes bibliographies and index.
Open access.
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