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Media planning workbook : with discussions and problems / Jack Z. Sissor, William B. Goodrich.

By: Contributor(s): Material type: TextTextPublication details: Lincolnwood, Illinois : Crain Books, 1983.Edition: rev. 2nd edDescription: xiv, 194 p. ; 28 cmISBN:
  • 0844230804
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Item type Current library Home library Shelving location Call number Status Barcode
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF 5826.5 .S58 1983 (Browse shelf(Opens below)) Available 21757
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF 5826.5 .S58 1983 (Browse shelf(Opens below)) Available 21758
Browsing University of Eastern Africa, Baraton shelves, Shelving location: Main Stack Close shelf browser (Hides shelf browser)
HF5826.5.K38 2010 The media handbook : a complete guide to advertising media selection, planning, research, and buying / HF 5826.5 .K45 2008 c.1 Advertising media planning : HF 5826.5 .K45 2008 c.2 Advertising media planning : HF 5826.5 .S58 1983 Media planning workbook : HF 5826.5 .S58 1983 Media planning workbook : HF 5827.2 .R53 1995 The new positioning : HF 5827.2 .R53 1995 The new positioning :

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