Marketing management support systems : principles, tools, and implementation / Berend Wierenga, et al.

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TextPublication details: New York : The Netherlands, 2000.Description: xiv, 341p ; 24 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Books	Main Campus Library	University of Eastern Africa, Baraton	HF 5415.13 .W533 2000 (Browse shelf(Opens below))	Available	53709

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Previous	HF 5415.13 .P387 1995 Marketing management :	HF 5415.13 .P47 1992 Perspectives on marketing management /	HF 5415.13 .T45 1995 Theory and simulation of market-focused management /	HF 5415.13 .W533 2000 Marketing management support systems :	HF 5415.13 .W543 Management controls and marketing planning /	HF 5415.13 .W547 1992 Strategic marketing management :	HF 5415.13 .W66 2008 The marketing plan handbook /	Next

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