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Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kiennear.

By: Contributor(s): Material type: TextTextPublication details: Irwin : McGraw-Hill, 1997.Edition: 7th edDescription: xiv, 665p ; 27 cmISBN:
  • 0256204640
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Item type Current library Home library Call number Status Barcode
Books Books Main Campus Library University of Eastern Africa, Baraton HF 5415.13 .B448 1997 (Browse shelf(Opens below)) Available 55473
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HF 5415.129 .P45 1997 Marketing channels : HF 5415.129 .S75 1982 Marketing channels / HF 5415.13 .A23 2008 Strategic market management HF 5415.13 .B448 1997 Cases in marketing management / HF 5415.13 .B48 2002 Entrepreneurial marketing : HF 5415.13 .B674 1995 Marketing management : HF 5415.13 .C687 1983 The sales manager's book of marketing planning /

Includes bibliographical references.

Open access.

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