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Global marketing strategies / Jean-Pierre Jeannet, H.David Hennessey.
Material type:
TextPublication details: Boston : Houghton Mifflin, 2001.Edition: 5th edDescription: xxi, 762p : ill. ; 24 cmISBN: - 0618071881
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Main Campus Library | University of Eastern Africa, Baraton | HF 1416 .J43 2001 (Browse shelf(Opens below)) | Available | 55867 |
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| HF 1414 .T36 2003 The real new economy / | HF 1416 .A42 2008 International marketing and export management / | HF 1416 .J43 1995 Global marketing strategies / | HF 1416 .J43 2001 Global marketing strategies / | HF 1416 .J63 2003 Global marketing : | HF 1416 .K44 1998 Global marketing management / | HF 1416 .K68 2008 Global marketing management / |
Includes bibliographical references and indexes.
Open access.
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