Marketing communication : new approaches, technologies, and styles / edited by Allan J. Kimmel.

Contributor(s):

Kimmel, Allan J ed

Material type: Text

TextPublication details: Oxford : OUP, 2005.Description: xx, 299p : ill. ; 24 cmISBN:

0199276951

Subject(s):

Communication in marketing

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Copy number	Status	Barcode
Books	Main Campus Library	University of Eastern Africa, Baraton	Main Stack	HF 5415.123 .K55 2005 c1 (Browse shelf(Opens below))		Available	59352
Books	Main Campus Library	University of Eastern Africa, Baraton	Main Stack	HF 5415.123 .K55 2005 c2 (Browse shelf(Opens below))	2	Available	59353

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New approaches to marketing communication-New trends in the promotion of companies an d brands to stakeholders: a holistic approach/Maurice Levy and Dan O'

Includes bibliographical references and index.

Open access.

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