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Strategic integrated marketing communications: theory and practice

By: Material type: TextTextPublication details: Burlington, MA Elsevier 2008Description: ix, 308p col., ill 25cmISBN:
  • 9780750679800
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Holdings
Item type Current library Home library Shelving location Call number Status Barcode
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF 5686 .C54 P47 2008 c.1 (Browse shelf(Opens below)) Available 71822
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF 5686 .C54 P47 2008 c.2 (Browse shelf(Opens below)) Available 72146

Includes index

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