Basic marketing research : applications to contemporary issues / Naresh K. Malhotra.
Material type:
TextPublication details: Upper Saddle River, NJ : Prentice Hall, c2002.Description: xxxiii, 685 p. : ill. (some col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 0133768562 (hardback : alk. paper)
- 658.8/3 21
- HF5415.2 .M288 2002
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF 5415.2 .M288 2002 (Browse shelf(Opens below)) | 1 | Available | 23772 | |
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Books
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF 5415.2 .M288 2002 (Browse shelf(Opens below)) | 2 | Available | 72736 |
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| HF 5415.2 .J66 JMR, Journal of marketing research. | HF 5415.2 .J66 JMR, Journal of marketing research. | HF 5415.2 .J66 JMR, Journal of marketing research. | HF 5415.2 .M288 2002 Basic marketing research : | HF 5415.2 .M288 2002 Basic marketing research : | HF5415.2 .M35543 2010 Marketing metrics : the definitive guide to measuring marketing performance / | HF5415.2 .M35543 2010 Marketing metrics : the definitive guide to measuring marketing performance / |
Free student CD included: SPSS student edition 10.0 for windows.
Includes bibliographical references and indexes.
System requirements for accompanying CD-ROM: for Windows 95/98/2000 or Windows NT.
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