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Marketing research : methodological foundations / Gilbert A. Churchill, Dawn Iacobucci.
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TextPublication details: Mason, Ohio : Thomson/South-Western, c2005.Edition: 9th edDescription: xxii, 697 p. : ill. ; 26 cmISBN: - 0324201605
- 658.8/3 22
- HF5415.2 .C5 2005
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Main Campus Library | University of Eastern Africa, Baraton | HF 5415.2 .C5 2005 (Browse shelf(Opens below)) | Available | 74752 |
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| HF 5415.15 .L44 1997 Product management / | HF 5415.153 .N38 1986 Breakthroughs / | HF 5415.2 .C5 1999 Marketing research : | HF 5415.2 .C5 2005 Marketing research : | HF 5415.2 .F67 1994 Marketing research / | HF 5415.2 .G68 1978 Research for marketing decisions / | HF 5415.2 .H288 2006 Handbook of qualitative research methods in marketing |
Includes bibliographical references and indexes.
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