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Essentials of corporate communication : implementing practices for effective reputation management / Cees B.M. van Riel and Charles J. Fombrun.

By: Contributor(s): Material type: TextTextPublication details: London ; New York : Routledge, 2007.Description: xvi, 306 p. : ill. ; 24 cmISBN:
  • 041532825X (hard cover)
  • 9780415328258 (hard cover)
  • 0415328268 (soft cover)
  • 9780415328265 (soft cover)
Subject(s): DDC classification:
  • 658.4/5 22
LOC classification:
  • HD30.3 .R537 2007
Online resources:
Contents:
Introduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication.
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Holdings
Item type Current library Home library Shelving location Call number Status Barcode
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HD 30.3 .R537 2007 c.1 (Browse shelf(Opens below)) Available 75702
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HD 30.3 .R537 2007 c.2 (Browse shelf(Opens below)) Available 76245

Includes bibliographical references (p. [284]-301) and index.

Introduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication.

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