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Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson
Material type:
TextPublication details: Boston McGraw-Hill/Irwin c2008Edition: 8th edDescription: xix, 555 p. ill., map 27 cmISBN: - 0073529850
- Consumer behavior & marketing strategy
| Item type | Current library | Home library | Shelving location | Call number | Copy number | Status | Barcode | |
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF 5415.3 .P468 2008 c.1 (Browse shelf(Opens below)) | 1 | Available | 76487 | |
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF 5415.3 .P468 2008 c.2 (Browse shelf(Opens below)) | 2 | Available | 76488 | |
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF 5415.3 .P468 2008 (Browse shelf(Opens below)) | 5 | Available | 76491 | |
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF 5415.3 .P468 2008 (Browse shelf(Opens below)) | C.6 | Available | 76492 | |
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Books
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF 5415.3 .P468 2008 (Browse shelf(Opens below)) | C.7 | Available | 76493 | |
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Books
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF 5415.3 .P468 2008 (Browse shelf(Opens below)) | C.8 | Available | 76494 | |
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Books
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF 5415.3 .P468 2008 (Browse shelf(Opens below)) | C.9 | Available | 76495 |
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| HF 5415.3 .C69 Consumer and industrial buying behavior / | HF 5415.3 .M273 1997 c1 The laws of choice : | HF 5415.3 .M273 1997 c2 The laws of choice : | HF 5415.3 .P468 2008 Consumer behavior and marketing strategy | HF 5415.3 .P468 2008 Consumer behavior and marketing strategy | HF 5415.3 .P468 2008 Consumer behavior and marketing strategy | HF 5415.3 .P468 2008 Consumer behavior and marketing strategy |
Includes bibliographical references (p. 499-528) and indexes
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