Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

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TextPublication details: Boston : Irwin/McGraw-Hill, c2000.Edition: 2nd edDescription: xxviii, 620 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Barcode
Books	Main Campus Library	University of Eastern Africa, Baraton	Main Stack	HD 9980.5 .Z45 2000 (Browse shelf(Opens below))	Available	45496
Books	Main Campus Library	University of Eastern Africa, Baraton	Main Stack	HD 9980.5 .Z45 2000 (Browse shelf(Opens below))	Available	72778

Includes bibliographical references and index.

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