Marketing a new product : its planning, development and control / Robert D. Histrich, Michael P. Peters.

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Material type: Text

TextPublication details: Menlo Park : Benjamin/Cummings Pub. Co., 1978Description: ix, 358 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Books	Main Campus Library	University of Eastern Africa, Baraton	HD 69 .N4 H55 (Browse shelf(Opens below))	Available	20926

Includes bibliographies and indexes.

Open access.

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