Amazon cover image
Image from Amazon.com

Strategic marketing cases and applications / David W. Cravens and Charles W. Lamb.

By: Contributor(s): Material type: TextTextSeries: Irwin series in marketingPublication details: Homewood Ill : R. D. Irwin, 1983Description: xix, 648 p. : ill. ; 24 cmISBN:
  • 0256029369
Subject(s):
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Shelving location Call number Copy number Status Barcode
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF 5415 .C6944 1983 (Browse shelf(Opens below)) 1 Available 21320
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF 5415 .C6944 1983 (Browse shelf(Opens below)) 2 Available 21321

Open access.

There are no comments on this title.

to post a comment.