Marketing educator's Conference, Hartford, 1977: Contemporary marketing thought : 1977 educator's proceedings / edited by Barnett A. Greenberg and Danny N. Bellenger.
Material type:
TextSeries: American marketing association ; no. 41 | American marketing associationPublication details: Chicago : American Marketing Association, 1977Description: xi, 559 p. ; 28 cmSubject(s):
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Main Campus Library | University of Eastern Africa, Baraton | HF 5415 .M2979 1977 (Browse shelf(Opens below)) | Available | 21337 |
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| HF 5415 .K636 1998 Principles of marketing / | HF 5415 .L5195 1980 Marketing fundamentals : | HF 5415 .L78 1981 Marketing research / | HF 5415 .M2979 1977 Marketing educator's Conference, Hartford, 1977: Contemporary marketing thought : | HF 5415 .M3 1975 Sale of goods / | HF 5415 .P653 Markets and marketing : | HF 5415 .P724 1977 Problems in marketing / |
Papers presented at the symposium sponsored by the American marketing association and held Aug. 7-19, 1977.
Includes bib. and index.
Open access.
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