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Readings in basic marketing / edited by E. Jerome McCarthy, John F. Grashoff, Andrew A. Brogowicz.

Contributor(s): Material type: TextTextPublication details: Homewood, Ill. : R. D. Iewin, 1978Edition: Rev. edDescription: viii, 427 p. : ill. ; 24 cmISBN:
  • 0256020507
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Item type Current library Home library Call number Status Barcode
Books Books Main Campus Library University of Eastern Africa, Baraton HF 5415 .R334 (Browse shelf(Opens below)) Available 21343
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HF 5415 .R334 Readings in basic marketing /

Includes bibliographical references.

Open access.

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