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Marketing : an introduction / Philip Kotler, Gary Armstrong.

By: Contributor(s): Material type: TextTextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c2009.Description: 641p. : col. ill. ; 27 cmISBN:
  • 9780135153109
Subject(s): DDC classification:
  • 658.8 19
LOC classification:
  • HF5415 .K625 1987
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Holdings
Item type Current library Home library Call number Status Barcode
Books Books Main Campus Library University of Eastern Africa, Baraton HF 5415 .K625 2009 (Browse shelf(Opens below)) Available 70863

"Portions of this book first appeared in Principles of marketing, 3rd ed."--T.p. verso.

Includes bibliographies and indexes.

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