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Marketing strategy : a decision-focused approach / Orville C. Walker Jr. ... [et al.].

Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill/Irwin, c2006.Edition: 5th edDescription: xx, 346 p. : ill. (some col.) ; 26 cmISBN:
  • 0072466707 (alk. paper)
  • 0071151176 (International ed.)
  • 0072961902 (CD-ROM)
Subject(s): DDC classification:
  • 658.8/02 21
LOC classification:
  • HF5415.13 .W249 2006
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Holdings
Item type Current library Home library Shelving location Call number Copy number Status Barcode
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF 5415 .13 .W249 2006 C.1 (Browse shelf(Opens below)) 1 Available 63953
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF 5415 .13 .W249 2006 C.2 (Browse shelf(Opens below)) 2 Available 63954
Browsing University of Eastern Africa, Baraton shelves, Shelving location: Main Stack Close shelf browser (Hides shelf browser)
HF 5415.13 .R4 1977 Introduction to marketing management : HF 5415.13 .S52 2009 c.1 Marketing management : HF 5415.13 .S52 2009 c.2 Marketing management : HF 5415 .13 .W249 2006 C.1 Marketing strategy : HF 5415 .13 .W249 2006 C.2 Marketing strategy : HF 5415.13 .W56 1998 c1 Strategic marketing management : HF 5415.13 .W56 1998 c2 Strategic marketing management :

Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larr�ch�. 3rd ed. c1999.

Includes bibliographical references and indexes.

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