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The fundamentals of advertising / John Wilmhurst, and Adrian Mackay.

By: Contributor(s): Material type: TextTextPublication details: Boston : Butterworth-Heinemann, 1999.Description: xi, 384 p. : ill ; 24 cmISBN:
  • 0750615621
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Holdings
Item type Current library Home library Shelving location Call number Status Barcode
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF 5821 .W56 1999 c.1 (Browse shelf(Opens below)) Available 39809
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF 5821 .W56 1999 c.2 (Browse shelf(Opens below)) Available 39810

Includes bibliographical references and index.

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