Implications of digital migration on television advertising on media houses in Nairobi, Kenya / by Susan A. Odhiambo.

By: Material type: TextTextPublication details: 2015.Description: viii, 84 leaves : ill. ; 30 cmSubject(s): Dissertation note: A thesis submitted to the Department of Management, School of Business University fo Eastern Africa, Baraton in partial fulfillment of the requirements for the Degree of Master in Business Administration (Marketing) by Susan A. Odhiambo, July 2015.
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Books Books Main Campus Library University of Eastern Africa, Baraton HM 851 .O34 2015 (Browse shelf(Opens below)) Available

A thesis submitted to the Department of Management, School of Business University fo Eastern Africa, Baraton in partial fulfillment of the requirements for the Degree of Master in Business Administration (Marketing) by Susan A. Odhiambo, July 2015.

Includes bibliography.

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