Implications of digital migration on television advertising on media houses in Nairobi, Kenya / by Susan A. Odhiambo.

By: Material type: TextTextPublication details: 2015.Description: viii, 84 leaves : ill. ; 30 cmSubject(s): Dissertation note: A thesis submitted to the Department of Management, School of Business University fo Eastern Africa, Baraton in partial fulfillment of the requirements for the Degree of Master in Business Administration (Marketing) by Susan A. Odhiambo, July 2015.
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A thesis submitted to the Department of Management, School of Business University fo Eastern Africa, Baraton in partial fulfillment of the requirements for the Degree of Master in Business Administration (Marketing) by Susan A. Odhiambo, July 2015.

Includes bibliography.

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