Health communication : from theory to practice / Renata Schiavo.
Material type:
TextPublication details: San Francisco : Jossey-Bass, c2007.Edition: 1st edDescription: xxiv, 436 p. : ill. ; 23 cmISBN: - 9780787982058 (pbk.)
- 0787982059 (pbk.)
- 610.1/4 22
- R118 .S33 2007
- 2007 F-598
- W 84.1
- 44.07
| Item type | Current library | Home library | Shelving location | Call number | Copy number | Status | Barcode | |
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | R 118 .S33 2007 c.1 (Browse shelf(Opens below)) | Available | 72894 | ||
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | R 118 .S33 2007 c.2 (Browse shelf(Opens below)) | 2 | Available | 74004 |
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| R 101 .Y35 1901 c.9 The Yearbook of medicine. | R 118 .C88 2008 C.1 Communicating in the health sciences. | R 118 .C88 2008 C.2 Communicating in the health sciences. | R 118 .S33 2007 c.1 Health communication : | R 118 .S33 2007 c.2 Health communication : | R118.6.G37 2014 Health sciences literature review made easy : the matrix method / | R 119 .H37 1984 c.1 Writing for action : |
Includes bibliographical references (p. 379-411) and indexes.
What is health communication? -- Current health communication theories and issues -- Cultural, gender, ethnic, religious, and geographical influences on conceptions of health and illness -- Interpersonal communications -- Public relations and public advocacy -- Community mobilization -- Professional medical communications -- Constituency relations in health communication -- Overview of the health communication planning process -- Situation analysis and audience profile -- Identifying program objectives and strategies -- Developing tactical and evaluation plans -- Implementing, monitoring, and evaluating a health communication program.
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