Strategic marketing for health care organizations: building a customer-driven health systems Philip Kotler, Joel Shalowitz, and Robert J. Stevens

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Material type: Text

TextPublication details: San Francsisco Jossey-Bass c2008Edition: 1st edDescription: xx, 556p ill 25cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Books	Main Campus Library	University of Eastern Africa, Baraton	RA 410.56 .K69 2008 (Browse shelf(Opens below))	Available	71691

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Previous	RA 410.53 .A653 1984 The economics of health care and nursing /	RA 410.53 .C35 1986 America's health care revolution :	RA 410.55 .D48 M32 2001 Macroeconomics and health :	RA 410.56 .K69 2008 Strategic marketing for health care organizations:	RA 410.56 .T475 2008 Health services marketing :	RA 418 .H43 1979 Health, illness, and medicine :	RA 418 .I57 2008 International public health policy and ethics /	Next

Includes bibliographical references and index

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