Marketing nutrition : soy, functional foods, biotechnology, and obesity / Brian Wansink.
Material type:
TextSeries: The food seriesPublication details: Urbana : University of Illinois Press, 2005.Description: 206 p. ; 24 cmISBN: - 0252029429 (cloth : alk. paper)
- 615.8/54 22
- RM214.3 .W36 2005
- QU 145
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
Main Campus Library | University of Eastern Africa, Baraton | Main Stack | RM 214.3 .W36 2005 (Browse shelf(Opens below)) | Available | 68439 |
Browsing University of Eastern Africa, Baraton shelves, Shelving location: Main Stack Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| RM 172 .M62 1999 Modern blood banking and transfusion practices / | RM 214.3 .H65 Communication and education skills for dietetics professionals / | RM 214.3 .H65 Communication and education skills for dietetics professionals / | RM 214.3 .W36 2005 Marketing nutrition : | RM 216 .B44 1908 Golden rules of dietetics : | RM 216 .B44 1908 Golden rules of dietetics : | RM 216 .B463 Clinical nutrition / |
Includes bibliographical references and index.
Nutrition knowledge that matters -- Classified World War II secrets -- If it sounds good, it tastes good -- Profiling the perfect consumer -- Mental maps that lead to consumer insights -- Targeting nutritional gatekeepers -- The de-marketing of obesity -- Why five-a-day programs often fail -- Winning the biotechnology battle -- Managing consumer reactions to food crises -- Leveraging Food and Drug Administration health claims -- Health claims: when less equals more -- Introducing unfamiliar foods to unfamiliar lands -- Global best practices -- Conclusion: looking backward and speeding forward.
There are no comments on this title.