Amazon cover image
Image from Amazon.com

Principles of retailing / John Fernie, Suzanne Fernie, and Christopher M. Moore.

By: Contributor(s): Material type: TextTextPublisher: Abingdon, Oxon ; New York, NY : Routledge, 2015Edition: Second editionDescription: xviii, 349 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781138791947 (hardback)
  • 9781138791954 (pbk.)
Subject(s): DDC classification:
  • 658.8/7 23
LOC classification:
  • HF5429 .F38 2015
Contents:
The retail environment -- Theories of retail change -- Strategic retail marketing 1 : the strategic planning process -- Strategic retail marketing 2 : market segmentation and the service marketing mix -- Internationalisation of retailing -- Electronic commerce and retailing -- Product management -- Offshore sourcing and corporate social responsibility (csr) -- Retail logistics -- Adding value through customer service -- Visual merchandising and retail selling -- Retail security.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Shelving location Call number Status Barcode
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF5429.F47 2003 C.2 (Browse shelf(Opens below)) Available 61006

Includes bibliographical references and index.

The retail environment -- Theories of retail change -- Strategic retail marketing 1 : the strategic planning process -- Strategic retail marketing 2 : market segmentation and the service marketing mix -- Internationalisation of retailing -- Electronic commerce and retailing -- Product management -- Offshore sourcing and corporate social responsibility (csr) -- Retail logistics -- Adding value through customer service -- Visual merchandising and retail selling -- Retail security.

There are no comments on this title.

to post a comment.