Global marketing management : a casebook.

By:

Quelch, John A

Contributor(s):

Quelch, John A
Bartlett, Christopher A, 1943-

Material type: Text

TextPublication details: Mason, OH : Thomson/South-Western, c2006.Edition: 5th ed. / [edited by] John A. Quelch, Christopher A. BartlettDescription: viii, 680 p. : ill. ; 24 cmISBN:

0324322844 (alk. paper)

Subject(s):

Export marketing -- Management
Export marketing -- Management -- Case studies

DDC classification:

658.8/4 22

LOC classification:

HF1416 .G56 2006

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Copy number	Status	Barcode
Books	Main Campus Library	University of Eastern Africa, Baraton	Main Stack	HF1415.G56 2006 (Browse shelf(Opens below))	C.2	Available	61282
Books	Main Campus Library	University of Eastern Africa, Baraton	Main Stack	HF1415.G56 2006 (Browse shelf(Opens below))	C.1	Available	61281

Includes bibliographical references.

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