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Africa rising : how 900 million African consumers offer more than you think / Vijay Mahajan ; with Robert E. Gunther.

By: Material type: TextTextPublication details: Upper Saddle River, N.J. : Wharton School Pub., c2009.Description: xii, 260 p., [16] p. of plates : ill. (chiefly col.), maps (chiefly col.) ; 24 cmISBN:
  • 0132339420 (hbk. : alk. paper)
  • 9780132339421 (hbk. : alk. paper)
Subject(s): DDC classification:
  • 382.096 22
LOC classification:
  • HF3876.5 .M34 2009
Online resources:
Contents:
Baking bread in Zimbabwe -- Africa is richer than you think -- The power of Africa two -- Harnessing the Hanouti: opportunities in organizing the market -- Building Mama Habiba an ice factory: opportunities in infrastructure -- Running with the cheetah generation: opportunities in Africa's youth market -- Hello to Nollywood: opportunities in media and entertainment -- Coming home: opportunities in the African diaspora -- Conclusion: Ubuntu market.
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Holdings
Item type Current library Home library Shelving location Call number Copy number Status Barcode
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF3876.5.M34 2009 (Browse shelf(Opens below)) C.1 Available 79492
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF3876.5.M34 2009 (Browse shelf(Opens below)) C.2 Available 79493

Includes bibliographical references (p. 221-237) and index.

Baking bread in Zimbabwe -- Africa is richer than you think -- The power of Africa two -- Harnessing the Hanouti: opportunities in organizing the market -- Building Mama Habiba an ice factory: opportunities in infrastructure -- Running with the cheetah generation: opportunities in Africa's youth market -- Hello to Nollywood: opportunities in media and entertainment -- Coming home: opportunities in the African diaspora -- Conclusion: Ubuntu market.

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