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Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2007.Edition: 2nd edDescription: xxxiii, 425, G5, CN16, CR2, I28 p. : ill. (chiefly col.), col. map ; 28 cmISBN:
  • 0072999896 (alk. paper)
  • 0073215740
  • 9780072999891
  • 9780073215747
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415 .K452 2007
Online resources:
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Holdings
Item type Current library Home library Shelving location Call number Copy number Status Barcode
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF5415.K452 2007 (Browse shelf(Opens below)) C.2 Available 77054
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF5415.K452 2007 (Browse shelf(Opens below)) C.1 Available 77053

Includes bibliographical references (p. CN-CN16) and indexes.

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