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Consumer behaviour : applications in marketing / by Robert East, Malcolm Wright, and Marc Vanhuele.
Material type:
TextPublication details: Los Angeles : Sage Publications, 2008.Description: viii, 334 p. : ill. ; 24 cmISBN: - 9781412934305 (cased)
- 9781412934312 (pbk.)
- 658.8/342 22
- HF5415.32 .E274 2008
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF5415.32 E274 2008 (Browse shelf(Opens below)) | Available | 78470 | ||
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF5415.32 E274 2008 (Browse shelf(Opens below)) | C.1 | Available | 78468 | |
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Books
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF5415.32 E274 2008 (Browse shelf(Opens below)) | C.2 | Available | 78469 |
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| HF 5415.32 .B59 1997 c2 The essence of consumer behavior / | HF5415.32 E274 2008 Consumer behaviour : applications in marketing / | HF5415.32 E274 2008 Consumer behaviour : applications in marketing / | HF5415.32 E274 2008 Consumer behaviour : applications in marketing / | HF 5415.32 .E48 1999 The Elgar companion to consumer research and economic psychology / | HF 5415.32 .E48 1999 The Elgar companion to consumer research and economic psychology / | HF 5415.32 .H69 1997 Consumer behavior / |
Includes bibliographical references (p. [294]-322 and indexes.
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