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Marketing database analytics : transforming data for competitive advantage / Andrew D. Banasiewicz.

By: Material type: TextTextPublication details: New York : Routledge, 2013.Description: xix, 376 p. : ill. ; 26 cmISBN:
  • 9780415657877 (hardback : alk. paper)
  • 9780415657884 (pbk. : alk. paper)
  • 9780203076460 (ebook)
Subject(s): DDC classification:
  • 658.800285/574 23
LOC classification:
  • HF5415.125 .B347 2013
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Holdings
Item type Current library Home library Shelving location Call number Copy number Status Barcode
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF5415.I25 .B347 2013 (Browse shelf(Opens below)) C.3 Available 82133
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF5415.I25 .B347 2013 (Browse shelf(Opens below)) C.2 Available 82132
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF5415.I25 .B347 2013 (Browse shelf(Opens below)) C.1 Available 82131

Includes bibliographical references (p. [370]-371) and index.

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