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Marketing mistakes and successes / Robert F. Hartley.

By: Material type: TextTextPublication details: New York : Wiley, c2000.Edition: 8th edDescription: viii, 359 p. : ill. ; 23 cmISBN:
  • 0471370606 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.8/00973 21
LOC classification:
  • HF5415.1 .H37 2000
Online resources:
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Item type Current library Home library Shelving location Call number Status Barcode
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF5415.1 H37 2000 (Browse shelf(Opens below)) Available 81408

"25th anniversary edition"--Cover.

Includes bibliographical references.

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