Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan.

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Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: New York, N.Y. : McGraw-Hill/Irwin, c2005.Edition: [1st ed.]Description: xiii, 812 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Barcode
Books	Main Campus Library	University of Eastern Africa, Baraton	Main Stack	HF5415.13 .Q45 2005 (Browse shelf(Opens below))	Available	68767

Includes bibliographical references and index.

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