Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

By:

Hawkins, Del I

Contributor(s):

Material type: Text

TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : McGraw-Hill, c1998.Edition: 7th edDescription: xxv, 760 p. : ill. (some col.) ; 26 cm. + 1 computer disk (3 1/2 in.)ISBN:

0256218951 (international ed.)

Subject(s):

DDC classification:

658.8/342/0973 21

LOC classification:

HF5415.33.U6 H38 1998

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Barcode
Books	Main Campus Library	University of Eastern Africa, Baraton	Main Stack	HF5415.33.U6.H38 1998 (Browse shelf(Opens below))	Available	89920

Includes bibliographical references and indexes.

System requirements for accompanying computer disk: IBM PC; Microsoft Windows 3.1 or higher; Microsoft Excel for Windows version 5.0; Microsoft Works for Windows version 2.0.

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