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Understanding consumer decision making : the means-end approach to marketing and advertising strategy / edited by Thomas J. Reynolds, Jerry C. Olson.
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TextPublication details: Mahwah, N.J. : L. Erlbaum, 2001.Description: xvii, 447 p. : ill. ; 24 cmISBN: - 0805817301 (cloth : alk. paper)
- 080581731X (pbk. : alk. paper)
- 658.8/342 21
- HF5415.32 .U53 2001
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF5415.32.U53 2001 (Browse shelf(Opens below)) | C.2 | Available | 61318 | |
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Books
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF5415.32.U53 2001 (Browse shelf(Opens below)) | C.1 | Available | 61317 |
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| HF 5415 .32 .S35 2004 c.1 Consumer behavior / | HF 5415 .32 .S35 2004 c.2 Consumer behavior / | HF 5415.32 .S35 2004 c1 Consumer behavior / | HF5415.32.U53 2001 Understanding consumer decision making : the means-end approach to marketing and advertising strategy / | HF5415.32.U53 2001 Understanding consumer decision making : the means-end approach to marketing and advertising strategy / | HF 5415.33 .U6 A25 2000 c1 The observational research handbook : | HF 5415.33 .U6 A25 2000 c2 The observational research handbook : |
Includes bibliographical references and indexes.
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