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Marketing research essentials / Carl McDaniel Jr., Roger Gates.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, N.J. : John Wiley, c2006.Edition: 5th edDescription: xvi, 479 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 0471684767 (pbk.)
Subject(s): DDC classification:
  • 658.8/3 22
LOC classification:
  • HF5415.2 .M3825 2006
Online resources:
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Holdings
Item type Current library Home library Shelving location Call number Copy number Status Barcode
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF5415.2 .M3825 2008 (Browse shelf(Opens below)) C.2 Available 61299
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF5415.2 .M3825 2008 (Browse shelf(Opens below)) C.1 Available 61298

Includes SPSS student software version 13.0 for Windows.

Various multi-media instructional resources are available to supplement the text.

Includes bibliographical references and index.

System requirements for accompanying CD-ROM : Windows 98, 2000, XP, and ME.

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