Marketing research essentials / Carl McDaniel Jr., Roger Gates.
Material type:
TextPublication details: Hoboken, N.J. : John Wiley, c2006.Edition: 5th edDescription: xvi, 479 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 0471684767 (pbk.)
- 658.8/3 22
- HF5415.2 .M3825 2006
| Item type | Current library | Home library | Shelving location | Call number | Copy number | Status | Barcode | |
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF5415.2 .M3825 2008 (Browse shelf(Opens below)) | C.2 | Available | 61299 | |
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Books
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF5415.2 .M3825 2008 (Browse shelf(Opens below)) | C.1 | Available | 61298 |
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| HF5415.2 .M35543 2010 Marketing metrics : the definitive guide to measuring marketing performance / | HF 5415.2 .M37 2000 Marketing | HF5415.2 .M3825 2008 Marketing research essentials / | HF5415.2 .M3825 2008 Marketing research essentials / | HF5415.2.M625 2006 Marketing research project manual / | HF 5415.2 .P46 1982 Marketing research / | HF 5415.2 .P46 1982 Marketing research / |
Includes SPSS student software version 13.0 for Windows.
Various multi-media instructional resources are available to supplement the text.
Includes bibliographical references and index.
System requirements for accompanying CD-ROM : Windows 98, 2000, XP, and ME.
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