Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris ... [et al.].
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TextPublication details: Upper Saddle River, N.J. : FT Press, c2010.Edition: 2nd edDescription: xv, 414 p. : ill. ; 24 cmISBN: - 9780137058297 (hbk. : alk. paper)
- 0137058292 (hbk. : alk. paper)
- 658.8/3 22
- HF5415.2 .M35543 2010
| Item type | Current library | Home library | Shelving location | Call number | Copy number | Status | Barcode | |
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF5415.2 .M35543 2010 (Browse shelf(Opens below)) | C.1 | Available | 82121 | |
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Books
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF5415.2 .M35543 2010 (Browse shelf(Opens below)) | C.2 | Available | 82122 |
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| HF 5415.2 .J66 JMR, Journal of marketing research. | HF 5415.2 .M288 2002 Basic marketing research : | HF 5415.2 .M288 2002 Basic marketing research : | HF5415.2 .M35543 2010 Marketing metrics : the definitive guide to measuring marketing performance / | HF5415.2 .M35543 2010 Marketing metrics : the definitive guide to measuring marketing performance / | HF 5415.2 .M37 2000 Marketing | HF5415.2 .M3825 2008 Marketing research essentials / |
Rev. ed. of: Marketing metrics : 50+ metrics every executive should master. 2006.
Includes bibliographical references and index.
Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and web metrics -- Marketing and finance -- The marketing metrics X-ray -- System of metrics.
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