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Consumer behavior / Wayne D. Hoyer, Debbie J. MacInnis.
Material type:
TextPublication details: Boston : Houghton Mifflin, c2004.Edition: 3rd edDescription: xxi, 697 p. : ill. ; 27 cmISBN: - 0618264825
- 658.8/342 22
- HF5415.32 .H69 2004
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF5415.32.H69 2004 (Browse shelf(Opens below)) | Available | 68752 |
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| HF 5415.32 .E48 1999 The Elgar companion to consumer research and economic psychology / | HF 5415.32 .E48 1999 The Elgar companion to consumer research and economic psychology / | HF 5415.32 .H69 1997 Consumer behavior / | HF5415.32.H69 2004 Consumer behavior / | HF5415.32.H69 2007 Consumer behavior / | HF5415.32.L555 2003 Shopper, buyer, and consumer behavior : theory, marketing applications, and public policy implications / | HF5415.32.P568 2009 The political economy of consumer behaviour : contesting consumption / |
Includes bibliographical references (p. 555-656) and indexes.
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