Social media and public relations : eight new practices for the pr professional / Deidre Breakenridge.
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TextPublication details: Upper Saddle River, N.J. : FT Press, c2012.Edition: 1st edDescription: ix, 166 p. : ill. ; 23 cmISBN: - 9780132983211 (pbk. : alk. paper)
- 302.23/1 23
- HM742 .B74 2012
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HM742.B74 2012 (Browse shelf(Opens below)) | C.2 | Available | 81707 | |
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HM742.B74 2012 (Browse shelf(Opens below)) | C.1 | Available | 81706 |
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| HM 741 .G55 2009 c.1 The well-connected community : | HM 741 .G55 2009 c.2 The well-connected community : | HM742.B74 2012 Social media and public relations : eight new practices for the pr professional / | HM742.B74 2012 Social media and public relations : eight new practices for the pr professional / | HM742.R53 2009 The church of Facebook : how the hyperconnected are redefining community / | HM756.H43 2006 The seductions of community : emancipations, oppressions, quandaries / | HM 766 .B76 2006 c.1 Building powerful community organizations : |
Includes bibliographical references and index.
Introduction: when social media meets pr, communication unites with technology -- PR practice #1: the PR policymaker -- New practice #2: The internal collaboration generator -- New practice #3: The PR technology tester -- New practice #4: The communications (comms) organizer -- New practice #5: The pre-crisis doctor -- New practice #6: The relationship analyzer -- New practice #7: Reputation task force member -- New practice #8: master of the metrics -- Using your new pr practices to become an influencer & change agent -- The future of pr and social media.
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