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Airline operations and management : a management textbook / Gerald N. Cook & Bruce G. Billig.

By: Contributor(s): Material type: TextTextPublisher: Abingdon, Oxon ; New York, NY : Routledge, 2023Edition: Second editionDescription: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781003290308
Subject(s): Additional physical formats: Print version:: Airline operations and managementDDC classification:
  • 387.7068 23/eng/20221109
LOC classification:
  • HE9780
Summary: "Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world. Updates for the second edition include: Fresh data and examples, a range of international case studies exploring real-life applications, new or increased coverage of key topics such as the pandemic, state aid and new business models, new chapters on fleet management and labor relations and HRM and lecture slides for instructors. This textbook is for advanced undergraduate and graduate students of airline management, but it should also be useful to entry and junior level airline managers and professionals seeking to expand their knowledge of the industry beyond their own functional area"-- Provided by publisher.
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Holdings
Item type Current library Home library Shelving location Call number Status Barcode
Books Books University of Eastern Africa, Baraton Main Campus Library Main Stack HE 9780 .C59 2023 (Browse shelf(Opens below)) Available 95142

Includes bibliographical references and index.

"Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world. Updates for the second edition include: Fresh data and examples, a range of international case studies exploring real-life applications, new or increased coverage of key topics such as the pandemic, state aid and new business models, new chapters on fleet management and labor relations and HRM and lecture slides for instructors. This textbook is for advanced undergraduate and graduate students of airline management, but it should also be useful to entry and junior level airline managers and professionals seeking to expand their knowledge of the industry beyond their own functional area"-- Provided by publisher.

Description based on print version record.

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