Kotler, Philip. <br/><br/>
The new competition / 
Philip Kotler, Liam Fahey , Somkid Jatusripitak. 
 - Englewood Cliffs, NJ :  Prentice-Hall,  1985 
 - xii, 292 p. :  ill. ;  24 cm. 
<br/><br/>Bibliography: p. 268-281. 
<br/><br/> Open access. 
<br/><br/><label>ISBN: </label>0136120784 
<br/><br/><label>LCCN: </label>8426596  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Japan.<br/>Export marketing--Japan.