TY  - BOOK
AU  - Kotler,Philip
AU  - Fahey,Liam
AU  - Somkid Jatusripitak,joint author
TI  - The new competition
SN  - 0136120784
PY  - 1985///
CY  - Englewood Cliffs, NJ
PB  - Prentice-Hall
KW  - Marketing
KW  - Japan
KW  - Export marketing
N1  - Bibliography: p. 268-281; Open access
ER  -