Pelton, Lou E. <br/><br/>
Marketing channels :  a relationship management approach / 
Lou E. Pelton, David Strutton, James R. Lumpkin. 
 - Chicago :  Irwin,  1997. 
 - xxii, 728 p. :  ill. ;  23 cm. 
<br/><br/>Includes index. 
<br/><br/> Open access. 
<br/><br/><label>ISBN: </label>025617802X 
<br/><br/><label>LCCN: </label>9636235  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing channels.<br/>Relationship marketing.