Pelton, Lou E. Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin. - Chicago : Irwin, 1997. - xxii, 728 p. : ill. ; 23 cm. Includes index. Open access. ISBN: 025617802X LCCN: 9636235 Subjects--Topical Terms: Marketing channels.Relationship marketing.