Marketing manegement casebook / edited by Robert T. Davis, Harper W. Boyd, Jr., Frederick E. Webster, Jr. - 3rd ed. - Homewood, Ill. : R. D. Irwin, 1980 - viii, 744 p. : ill. ; 24 cm.

Previous (1976) ed. edited by H. W. Boyd and R. T. David.

Open access.

0256023476

7987462


Marketing--Management--Case studies.