Marketing manegement casebook / 
edited by Robert T. Davis, Harper W. Boyd, Jr., Frederick E. Webster, Jr. 
 - 3rd ed. 
 - Homewood, Ill. :  R. D. Irwin,  1980 
 - viii, 744 p. :  ill. ;  24 cm. 
<br/><br/> Previous (1976) ed. edited by H. W. Boyd and R. T. David. 
<br/><br/> Open access. 
<br/><br/><label>ISBN: </label>0256023476 
<br/><br/><label>LCCN: </label>7987462  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies.