TY  - BOOK
AU  - Davis,Robert Tyrrell
AU  - Boyd,Harper W.
AU  - Webster,Frederick E.
TI  - Marketing manegement casebook
SN  - 0256023476
PY  - 1980///
CY  - Homewood, Ill.
PB  - R. D. Irwin
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Previous (1976) ed. edited by H. W. Boyd and R. T. David; Open access
ER  -