MacDonald, Malcom H. B. <br/><br/>
Marketing plans :  how to prepare them, how to use them / 
Malcom H. . MacDonald. 
 - London :  Heinemann,  1984 
 - viii, 216 p. :  ill. ;  24 cm. 
 - Institute of marketing. .
<br/><br/>Includes index. 
<br/><br/> Open access. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Business forecasting.